To be clear, let us make the example of having observed zero counts, that is the experiment was indeed performed, but no event of interest was found during the measurement time . If we use a flat prior and only stick to the summaries, we have that the most probable value is zero, with E: the larger is the measuring time, the more the distribution of is squeezed towards zero. But this does not give a complete picture of what is going on. Since goes to 1 for , the likelihood is opened in the left side. Figure shows
functions for this case, for different , although in this very simple case is mathematically equivalent to the likelihood.23If our beliefs about were above O( s), the observation of zero events practically rule them out, even with s (`1 s' is arbitrarily chosen in this hypothetical example, just to remind that both and have physical dimensions).If we run the experiment longer and longer, keeping observing zero events, the possible values of gets smaller and smaller. What is mostly interesting, in this plot, is the region in which is flat: it means that if our beliefs are concentrate there, then the experiment does not teach us more than what we already believed: the experiment looses sensitivity in that region and then reporting `probabilistic' upper limits makes no sense and it can be highly misleading (even more reporting `C.L. upper limits`) [13,27].